In the cut-throat world of website promotion some webmasters appear to have taken to pleasing search engines rather than human users. What gets forgotten is that search engines 'read' your website much like a human reader would, so if your website is person-friendly then it will be SEO-friendly too.
The same approach applies to off-page link-building, which is when a link to your website is posted elsewhere in order to make your website look more popular. This practice can be manipulated in order to please search engines, but 'bad' links pointing to your site can cause search engine penalties, as can a low-quality website.
A good way to think of your website is like a glossy magazine that people will really want to read. In order words; interesting, well considered and interestingly laid out. Websites that retain the interest of web users may be rewarded with higher rankings, as search engines can detect whether web users 'bounce' off your page after arriving on it and rank the sites accordingly. So how can you make your website a must-read publication, both for web users and search engines?
The Headline
'Title tags' are your headline, that's what encourages people to peruse your website and pick it up off the Google shelf. When your webpage appears in the results of Google and other search engines the title tag will represent the link to your site, and will be in the largest font too. The tag needs to accurately describe what the page contains so both search engines and users can quickly determine what your site is about. When some webmasters became aware of the concept of keywords they went a little 'keyword crazy' and thought that the more search-related keyterms their website contained the better. In light of new algorithm updates this simply isn't the case as non-sensical keyword-stuffing will be detected.
The Content
Until recently, it was recommended that you optimised your website by utilising keyterms throughout your site's content and in any articles submitted to externally owned websites and article directories. Algorithms are constantly being developed and updated, subsequently there has been a shift in the way they search and catalogue sites in their results. The focus is now on 'semantic' searching so ensuring your site's content is engaging and interesting is essential.
Length of Content
A very short article in a magazine would be useless for readers wanting to learn more about a subject, and the same goes for a very sparse website. Your site's content is not just a chance to present yourself but more industry-relevant text could help to inform search engines that your site is 'useful' to users.
The best thing you can do is approach your site as a web user. What do you expect from the websites you have bookmarked? What keeps you coming back time again? Make a list and think how you could implement these factors into your own site. You could soon be reaping the benefits.
The same approach applies to off-page link-building, which is when a link to your website is posted elsewhere in order to make your website look more popular. This practice can be manipulated in order to please search engines, but 'bad' links pointing to your site can cause search engine penalties, as can a low-quality website.
A good way to think of your website is like a glossy magazine that people will really want to read. In order words; interesting, well considered and interestingly laid out. Websites that retain the interest of web users may be rewarded with higher rankings, as search engines can detect whether web users 'bounce' off your page after arriving on it and rank the sites accordingly. So how can you make your website a must-read publication, both for web users and search engines?
The Headline
'Title tags' are your headline, that's what encourages people to peruse your website and pick it up off the Google shelf. When your webpage appears in the results of Google and other search engines the title tag will represent the link to your site, and will be in the largest font too. The tag needs to accurately describe what the page contains so both search engines and users can quickly determine what your site is about. When some webmasters became aware of the concept of keywords they went a little 'keyword crazy' and thought that the more search-related keyterms their website contained the better. In light of new algorithm updates this simply isn't the case as non-sensical keyword-stuffing will be detected.
The Content
Until recently, it was recommended that you optimised your website by utilising keyterms throughout your site's content and in any articles submitted to externally owned websites and article directories. Algorithms are constantly being developed and updated, subsequently there has been a shift in the way they search and catalogue sites in their results. The focus is now on 'semantic' searching so ensuring your site's content is engaging and interesting is essential.
Length of Content
A very short article in a magazine would be useless for readers wanting to learn more about a subject, and the same goes for a very sparse website. Your site's content is not just a chance to present yourself but more industry-relevant text could help to inform search engines that your site is 'useful' to users.
The best thing you can do is approach your site as a web user. What do you expect from the websites you have bookmarked? What keeps you coming back time again? Make a list and think how you could implement these factors into your own site. You could soon be reaping the benefits.
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